We live in a digital economy, where data is more valuable than ever. 81% of UK consumers changed shopping behaviours in the second half of 2022. Data monetization clears a path to better business outcomes in an environment which is growing increasingly protective of personal data.
Publicis Sapient have partnered with Google Cloud, using their tools to provide a high-demand product to their CPG partners: first-party data.
WHITE PAPER EXECUTIVE SUMMARY AN INDUSTRY IN FLUX INVESTING IN AUTOMATION Finding themselves in a maelstrom of plummeting IP transit costs, No Internet Exchange can afford to ignore the potential of growing competition, skyrocketing traffic and...