You already know that customer servicing is important, sure. But did you know it’s the number one deciding factor when people select a financial institution? It’s so essential to them, in fact, that it eclipses other considerations like fees, product availability, and even interest rates. It’s understandable — having the best offering on the market won’t save your bank if you fail to provide exceptional service.
Unfortunately, that also makes customer servicing a deal-breaker when banks can’t deliver the experiences their users expect. And the sad reality? Most financial institutions aren’t prepared, often through no fault of their own.